Torfaen Tourism Association are calling for local businesses to join a project to encourage more people to visit the area.

It’s called ‘Visit Torfaen’ and has been given £18,500 from the UK Government’s UK Shared Prosperity Fund and Torfaen County Borough Council. The first part will see the creation of a map showcasing local businesses and organisations in the county’s tourism sector.

If your business or organisation is involved in the hospitality, accommodation, leisure, retail sector and wants to be featured, fill in the form on the Visit Torfaen website.

The guide will be available as a printed leaflet, large format display board, and a downloadable user-friendly digital map.

The second phase of ‘Visit Torfaen’ is a social media campaign using influencer content to highlight the borough’s hidden gems. Torfaen Tourism Association has enlisted local agency Alliance Marketing to lead the implementation of both phases.

Louise Jones-Williams, chair of Torfaen Tourism Association and director of Llantarnam Grange in Cwmbran, said: “We are delighted to start work on this initiative that will spotlight the incredible offerings Torfaen has for both locals and visitors alike.

“This project is not just about promoting businesses; it’s about fostering community pride and showcasing the diverse range of experiences that Torfaen offers. By featuring on the map and joining the social media campaign, businesses can harness the collective strength of ‘Visit Torfaen’ to drive footfall and visibility.

“Torfaen boasts a number of unique attractions that include a Unesco World Heritage Site in Blaenavon, breath-taking landscapes along the Monmouthshire and Brecon Canal and a hidden gem in Pontypool Park and many others. By promoting these destinations, we not only boost the local economy but also invite others to discover the beauty and warmth that define Torfaen.”

The project will be officially launched in May with more events planned to take place at later dates throughout the county.

The UK Shared Prosperity Fund is part of the UK government’s Levelling Up plan and will provide £2.6 billion of funding for local investment by March 2025.