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Toys R Us to open in Cwmbran town centre

Cwmbran is one of nine locations in the UK where Toys R Us will return to the high street.

The famous chain closed stores across the UK in 2018 and shoppers could only buy its products online.

But now a shop will open inside Cwmbran’s WHSmith store and employ its own staff. A statement released today about the partnership said that “customers would be “welcomed by a life-size Geoffrey the Giraffe 3D sculpture perfect for a family photo opportunity, before discovering and playing across dedicated sections by age, interest, and category, with interactive experiences, demonstration tables and iconic visual elements throughout.

“Each Toys”R”Us shop-in-shop will feature a key range of products and activities from top toys brands including Barbie, Bluey, Fisher Price, Hot Wheels, LEGO, Marvel, Paw Patrol, Peppa Pig, Playmobil, Star Wars and more.”

Sean Toal, Managing Director, WHSmith High Street commented: “At WHSmith, we’re always exploring new opportunities to launch exciting, new product ranges to our customers on the high street, and our partnership with Toys “R” Us certainly does this! The brand has long been known for its exceptional range of toys and games and complements our existing offer well. Across each of the nine locations, we have a great team of colleagues who look forward to welcoming many new and existing customers over the coming weeks and showcasing the new store layout and, not forgetting, Geoffrey the Giraffe!”

Simon Cartey, UK Commercial Director at Toys”R”Us added: “Our new Toys”R”Us shop-in-shops at WHSmith create the perfect home for Toys”R”Us as it returns to the UK high street shopping scene. With this collaboration, we are not only bringing back the beloved Toys”R”Us experience but also providing convenient access to a wide range of toys and games. Together, we hope to create a magical and joyful shopping destination for families across the country.”

Jobs at Toys R Us in Cwmbran

Contact Torfaen Council’s employability officer on 07960 073773 or email your CV to

Toys R Us is opening in WHSmith at these locations

Canterbury (St George Street)
Chelmsford (High Street)
Cheltenham (High Street)
Cwmbran (The Mall)
Oxford (Cornmarket Street)
Poole (Towngate Shopping Centre)
Reading (Broad Street)
Solihull (Mell Square)



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Toys R Us to open in Cwmbran town centre

a digital image of a toys shop
Image: Toys R Us